The NetSuds (TM) Report

The August 1, 2001 Issue:

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Definition:  "com and .com" = Telecom, Datacom, IT or Internet


In this Issue:

        1.0  Heard on the Net
        2.0  Jobs in the "com and .com" Market
        3.0 
NetSuds on Tour - No Tours This Month!
        4.0  Primary Line Phones - Can We Talk?
        5.0  Calendar of Events
        6.0  CLECs and ASPs - A Marriage of Necessity
        7.0  VCs as Kings or King-Makers
        8.0  Apply to Present at a
NetSuds or MedicalSuds Entrepreneurs Breakfast
        9.0  Tidbits
        10.0 MinnesotaBusiness After Hours
        11.0
NetSuds Partner Program
        12.0 The Value Chain
        13.0 Guest Writers for this Report


1.0 Heard on the Net

        1.1 People on the Move:

        Please email: 
people@netsuds.com to report a change in your
        job status if you are moving from or to a company in the
        "com or .com" space.

       
NetSudser Sig Muller joined Cherry Tree Development as a Principal. 
        Cherry Tree Development is a venture development company.  You can
        contact Sig at either
sig@cherrytree.com or at 952.893.9012.

       
NetSudser and affiliate Joan Moser has changed the name of her firm
        from Joan Moser Associates to Spoken Impact.  In addition, she has
        expanded her services.  Joan has provided coaching services to many
        of the entrepreneurs who have presented at NetSuds events. Contact
        Joan at either
joan.moser@spokenimpact.com or 612-377-3686.

       
NetSudser Mike Ellsworth recently started Stratvantage Consulting,
        based in St. Louis Park, to focus on Internet strategy, permission
        marketing and newsletter and white paper creation.  Prior to
        starting Stratvantage, Mike was employed as VP of Strategic
        Planning with VirtualFund of Eden Prairie.  Contact Mike at either
       
mellsworth@stratvantage.com or 952-525-1584.

       
NetSudser Lonny J. Gulden, former Midwest Regional Sales Manager
        for Lockheed Martin Global Telecommunications, recently left as
        part of a mass reduction in force and is looking for a sales
        management position in hardware, software or services. He can be
        contacted at 612-867-3560 or
lgulden@deepvalley.com.

       
NetSudser Darren "Dag" Cox is the new VP of Strategic Development
        at IQ Universe in Minneapolis.  You can contact Dag at either
        612-362-8411 or at
dag@iqtrust.com.

       
NetSudser Pankaj Kumar, accomplished Class 5 Switch engineer is
        looking to relocate to the USA.  Email
pankaj_chauhan@yahoo.com.

       
NetSudser Ramesh Ajitaprasad, formerly with ADC, is the VP & CTO
        of Vitesse Networks (renamed to Origix).  Ramesh interned at
        NetSuds and networked his way to his current position.  Contact
        Ramesh at either 612.252.2304 or
ramesh@origix.net.

       
NetSudser Mike Peterson, former Business Development Manager with
        ITRadar/TechRepublic, has now joined Search Wizards, Inc. as Sr.
        Account Manager / Technical Recruiter where he specializes in
        placing hardware and software engineers in internet infrastructure
        companies.  You can contact Mike at 612.281.1334.

       
NetSudser Tim Roesler is now Vice President-Underwriting Sales at
        Minnesota Public Radio.  He was formerly Director-Regional Sales
        with Internet Broadcasting Systems.  Email him at troesler@mpr.org

       
NetSudser Michelle Gjerde, former Communications Director for
        Digital River, has started a high-tech PR consulting firm called
        Propeller Public Relations.  Michelle provides counsel, strategy and
        execution of communications and PR programs for technology companies.
        Contact Michelle at
mgjerde@mediaone.net.

        DC
iSudser Laura Wyatt was formerly an HR Generalist for e-centives
        in Bethesda, MD when they went through a reduction in force. She is
        seeking a Generalist role in a stable, corporate environment in the
        DC Metro area.  She can be contacted at
trovite@hotmail.com.

       
NetSudser Alethea Stern is now the Corporate Marketing Manager for
        Norstan in Minnetonka.  You can contact her at either 952.352.1106 or
       
alethea.stern@norstan.com.

        1.2 Companies on the Move:

        Please email: 
start-ups@netsuds.com to report (1) the
        formation of a new start-up, (2) momentum change at an
        existing start-up, (3) addition of key hires, or (4) a funding
        event at a start-up.  Please give details on the above
        including any information you do not want made public.  We
        are very discrete.

       
NetSudser Ted Stockwell, ex-founder of Roundview, has been promoted
        to Director of Software at Bravara -
www.bravara.com - and is looking
        to hire software engineers with experience in routing, switching
        and telecom.  Contact Ted at 651-698-4611 x519 or
ted@bravara.com.

       
NetSudser Dan Bye, CEO of Veracity Communications, has closed its
        first found of angel funding with a $200,000 seed capital investment
        from Convexity, LLC in Fargo, ND.  Contact Dan at
Dan.Bye@vcci.com
        or 612.386.7907.

        Voom Technologies names Stewart Siebell, formerly President of MetaFarms,
        as the new President and CEO.  Steward is replacing acting CEO and
        founder David Biessener, who is now Voom's chief technology officer.
        Voom recently announced raising $615,000 from individual investors. 

       
NetSudser Peggy Walsh, formerly of Roundview and Zhone, along with
        her husband Warren, have a new baby girl, Meghan Elizabeth.
        Meghan is, I'm sure, the new CEO of the family.


        2.0 Jobs in the "com and .com" Market

        Please email:  jobs@netsuds.com to report job openings in the
        "com and .com" Market.  In the body of the message, give the
        name of the company and a URL link to the job postings.

        * Solonis
http://www.solonis.com/jobopenings.asp
        * Octiv http://www.octiv.com/jobs_body.html
        *** Integra Telecom http://www.integratelecom.com/careers/index.shtml
        *** HighJump SW http://www.highjumpsoftware.com/careers/opportunities.htm


        3.0  NetSuds on Tour -  No Tours This Month!

       
NetSuds loves on-site tours!  Email me if you want to show off your
        company.  I can be reached at
matt@netsuds.com.


        4.0  Primary Line Phones - Can We Talk?

        Every analog phone line to your home is fed on a copper line. It is
        fed by a -48 volt DC circuit so that even when AC power is "out" in
        your neighborhood, your phone will still work.  It is an emergency
        service.  I think it has outlived its usefulness.

        Oh sure, it's great to have this feature but can we live without it?
        Or make it an optional feature that people pay a premium for? Or if
        some people are disabled, make it a subsidized benefit.

        The power company, e.g. Xcel Energy is our local utility.  Why should
        Qwest have to provide electrical power (albeit just for our
        phone(s)) when Xcel fails to do so?  Do we require Xcel to provide
        phone service when our Qwest phone line is broken?
  No one would even
        think of requiring Xcel to do this.

        It would probably be cheaper to provide everyone with an emergency
        cell phone (it is charged and ready to go) than it would to provide
        a reliable -48 V DC 24x7x365.  I consider my cell phone my emergency
        phone anyway.  Given today's cell phone technology, E911 services
        should be location-dependent, i.e. when I dial 911, they should be
        able to route me to the closest emergency center located from the
        cell coverage area I am calling from.  It's called a "location-based
        service".

        Let's talk video for a second in order to emphasize my point about
        wireless (cell) phones.  The video and voice networks were actually
        engineered out-of-phase from the beginning and are slowing coming
        back to normalcy.  Video is a high-bandwidth source and is most
        often delivered to a stationary device (a TV).  It should never have
        been built on a wireless broadcast network.  It was meant for cable
        (wires) from the beginning.  But NO ... we had to mess with TV
        antennaes and rabbit ears for decades.  Then dig up our streets to
        lay coaxial cable years later.

        Voice, on the other hand, should have always followed the user. It
        truly is a mobile application.  Therefore, it is primarily a wireless
        unicast application where mobility is a key feature.

        I'm not naive.  I know why the 2 applications developed the way that
        they did.  It made sense for the times.  But not for now.  Back then,
        we had 3 broadcasters of video; NBC, ABC and ESPN (gotcha!).  It took
        a fixed amount of spectrum.  And phones were meant to be shared by
        at least a family and, in some cases, by a "party line".  Nobody
        thought much about a phone strapped to your hip and ringing during
        a dinner date.  Now, we have essentially disposable cellular phones
        and many people have multiple landline and cellular phones and phone
        numbers.

        Given the choice, I would get my primary phone service over a broadband
        connection and plug my cell phone in to a (
www.cellsocket.com) device
        when I was at home or work.  The day is coming.


        5.0  Schedule of Events

        5.1 - Minnesota

                8/16   The Depot -
MedicalSuds Evening Gathering
                        
http://www.medicalsuds.com/eg/

                9/??   XO Communications - NetSuds Evening Gathering
                        
http://www.netsuds.com/netsuds/

                11/15 Hotel Sofitel - MedicalSuds Evening Gathering
                         TBA

        5.2 - Outside Minnesota (
iSuds)

                8/14   Richardson, TX -
iSuds Evening Gathering
                        
http://www.isuds.com/dfw/isuds/
                8/??   Virginia - iSuds Evening Gathering
                        
http://www.isuds.com/
                10/1   San Jose, CA - iSuds Entrepreneurs Lunch
                        
http://www.isuds.com/bbhome/
                10/15  Atlanta - Entrepreneurs Training Camp
                        
http://www.isuds.com/etc/2k1/ga/october
                10/17  Atlanta - Entrepreneurs Lunch
                        
http://www.isuds.com/von/el/

        5.3 - pulver.com Events - http://www.pulver.com/conference/index.html

                9/10-  Austin, TX - Session Initiation Protocol Summit
                 9/13 
http://www.pulver.com/sipsummit2001/
                10/1-  Washington, DC - Telecom Policy Summit
                 10/2 
http://www.pulver.com/policysummit/
                10/1-  San Jose, CA - Broadband Home Fall Conference
                 10/3
http://www.thebroadbandhome.com/bbhfall/
                10/15- Atlanta, GA - Fall 2001 Voice On the 'Net (VON) Conference
                 10/18
http://www.pulver.com/von/
                10/29- Santa Clara, CA - Location Based Services Summit
                 10/30
http://www.pulver.com/lbs/
                10/29- Santa Clara, CA - Presence and Instant Messaging Conference
                 11/1 
http://www.pulver.com/pim/
                11/12- Hong Kong, China - VON Asia 2001
                 11/14
http://www.pulver.com/asia2001/
                12/4-  San Diego, CA - Softswitch Expo 2001
                 12/6 
http://www.pulver.com/softswitch/
       
        5.4 - Non-
NetSuds Events

                9/12   Golden, Valley -
MinnesotaBusiness After Hours
                        
http://www.minnesotabusiness.com/afterhours.htm
                9/13   Fairfield, Iowa - Silicorn Alley VC Conference
                         Contact
matt@netsuds.com for details TBA


        6.0  CLECs and ASPs - A Marriage of Necessity

        For businesses, the recent proliferation of CLECs (competitive local
        exchange carriers
), i.e. competitors to Qwest, in the Twin Cities
        area has provided some great prices and services.  For those wanting
        T1s to OC-3s, voice and data, one can choose from Qwest, Integra
        Telecom, XO Communications, Onvoy, Time Warner Telecom, Allegiance,
        Eschelon, Focal Communications, KMC Telecom, McLeod USA and a few
        others.  You can get a voice solution, e.g. digital and analog. You
        can get data in dedicated bandwidth, frame relay, ATM, etc.  You can
        get web hosting.  CLECs are the plumbers of our industry.  They
        deliver "pipes" to our businesses over which voice and data flow.

        We also have some ASPs; whether they still like that term or not, I
        shall use it loosely to refer to companies like Agiliti, Wizmo,
        Intranet Solutions, Jamcracker and LoudCloud.  In theory, you can get
        hosted software solutions, desktop management, service and support.
        In some cases, they act like an outsourced IT department.  In other
        cases, they provide rentable software.  Call it what you want, define
        it with 33 flavors of variety.  In essence, you are getting services
        over your "pipes"
.

        While the CLECs differentiate themselves with price, bandwidth,
        reliability, scalablity and national reach, they do little in terms of
        providing ASP-like services.

        The ASPs rarely offer to provide you with the "pipes" but assume you
        have a "pipe" that they can pump their water over (services). The most
        notable exception is Agiliti which actually purchased gofast.net
        - an ISP with a great reputation serving the business
        community with  ISDN, frame relay, DSL (one of the first) and
        dedicated data services.  At one point it was rumored that Agiliti was
        going to sell the gofast.net asset as it became a pure-play ASP. It
        would have been a bad move.

        The most compelling differentiation in today's market for a CLEC or ASP
        would be to start partnering and offering a full service package.


        Customers like companies who solve their problems.  A service package
        which provides "pipes" and "water" together is compelling.

        If I was an ASP, I would be scrambling like mad to partner with every
        CLEC in town.  I'll predict those that do will be rewarded. CEOs like
        Tom Kieffer of Agiliti understand the value of this, I believe. I
        wouldn't be surprised to see some announcements and roll-outs in the
        very near future.

        If I was a CLEC, I'd be a little more cautious in picking ASPs to partner
        with.  But I would do it. 

        There's Matt's business development idea for the month.  Happy networking!


        7.0   VCs as Kings or King-Makers

        A venture capitalist helps entrepreneurs realize their visions of
        changing the world and making lots of money.  Jeff Bezos, Marc
        Andreesen, David Filo, Wu-Fu Chen
are some examples of the kings
        created in part by the king-makers.  They are all successful
        entrepreneus who have gained venture capital to grow their
        companies.  And probably none of us know the king-makers, the
        venture capitalists who backed them.  They acted as the political
        consultants and fund-raisers who propelled the candidates to
        their titles as kings.

        Then why are some VCs being accorded king status lately?  Sure, it
        was more pronounced 1-2 years ago when people like John Doerr,
        Geoffrey Moore, Ann Winblad
and others were accorded king
        status while some of the CEOs in their portfolio companies were
        only mere princes and princesses.

        Now the CEOs are being turned over and recycled.  The VCs are
        keeping a lower profile.  Not too many kings.  Fewer king-makers
        these days.

        Meanwhile, people with visions of changing the way the world works
        are still toiling away.  We call them entrepreneurs.  They don't
        think of being kings; just having a big impact.  If they get VC
        funding, they have a better chance at executing their strategy.
        Sometimes the VCs get in the way but most of the time, they provide
        real assistance.

        Up until about 6 months ago, I had witnessed serveral VCs who had
        "King Syndrome".  It was a disease of the ego manifested in arrogant
        behavior and bulging bank accounts.  The swagger is gone and much
        of the paper gain has dwindled.  Many of them were crediting
        themselves with creating companies with big IPOs and rising stock
        prices.  Not many of them are willing to admit they funded companies
        which have either folded or have never shown a profit.  A lot of
        them were in for the quick hit and were part of the irrational
        exuberance fueld by real-world IPOs which made many 100-millionaires.

        So, we start over with real business plans.  We start with intense
        scrutiny from venture capitalists.  We start with seasoned teams of
        executives who have a good track record.

        The missing element is the venture capitalist who is willing to accept
        some lead time on ROI. 
It may be 4-7 years before a newly-funded
        start-up creates a liquidity event for a venture capitalist. They
        still seem hesitant to pull the trigger on these early-stage deals.

        Meanwhile, entrepreneurs are pulling back a little.  The best ones are
        in their home offices and skunkworks making cool products which solve
        real problems.  They are self-funded or funded by what jokingly was
        once referred to as "friends, fools and family".

        The best VCs are those that truly understand their role.  They don't
        run companies.  They don't make sales.  They don't manufacture. They
        don't design.  They are not kings.  But they can be king-makers.


       8.0  Apply to Present at a MedicalSuds or NetSuds Entrepreneurs Breakfast

        Every month since Autumn 1999 NetSuds has had an Entrepreneurs
        Breakfast (see
http://www.netsuds.com/eb/ for past and current
        events).  If you are a pre-IPO "com or .com" start-up, you can apply
        to present your company to the investment community at a future
        breakfast event.  Apply online at
http://www.netsuds.com/eb

        Apply to present at a MedicalSuds Entrepreneurs Breakfast (coming soon)
        at
http://formmail.to/medsuds


        9.0     Tidbits

        9.1  Satellite Radio -
www.xmradio.com

        I think these guys are on to something here.  100 crystal-clear radio
        channels available anywhere in the country. 
OK, the radio is pricy.
        Yes, there is a monthly subscription charge of $10.  I looked at their
        programming and thought it was OK, not great.  I like AM Radio so I
        saw a big hole in their roll-out.  I would think they would want to
        satellite-broadcast major market stations so people in LA can get a
        NY station, etc.  To take their concept a step further, I suggest they
        consider making it IP-based and use cell-phone technology in the radio.
        Then you can get any radio station with an streaming audio source and
        cell phone service providers can get an additional revenue stream.
        There is a market for people who want to tune it to a hometown radio
        station anywhere in the world.

        9.2  Allete, Minnesota Power, MPTelecom, Enventis

        Allete, the Duluth-based parent company of Minnesota Power appears ready
        to roll out more voice and data services after they acquired
        Plymouth-based Enventis.  Enventis will operate as a subsidiary of MP
        Telecom.  Check out
www.mptelecom.com/map/.

        9.3  Broadband Experiences - Part 2

        My DSL provider at my lake cabin is Loretel.  I am continually
        impressed by this company.  They buried my copper DSL line a few weeks
        ago.  I wasn't around.  They severed a power line buried in the path
        of the DSL line.  I didn't notice because it was for my detached garage.
        When I did notice, I didn't realize it was the Loritel trench that did
        the damage so I hired an electrician to fix the power line. That's when
        we discovered the source of the problem.  Even though they were not
        legally liable for the severed power line, Loretel agreed to pay my
        electrician bill. 
This is the same company who gave me a set time (not
        8-12 or 1-5, but 9:45 am) for my installation and whose service has not
        crashed or slowed.  This is the same company who answers the phone with
        a real person and solves my problems for me in a friendly, folksy manner.
       
www.loretel.com


        10.0 MinnesotaBusiness After Hours

        NetSuds is proud to partner with MinnesotaBusiness Magazine in promoting
        the After Hours events.  This general business networking event, while
        not focused on the telecom, datacom, IT or Internet market is the premier
        general business networking event in the Twin Cities.  For more
        information, see
http://www.minnesotabusiness.com/afterhours.htm.

        The next After Hours event is Wednesday, September 12 from 5-8 pm at the
        Metropolitan
, 5418 Wayzata Boulevard, Golden Valley.  It is free for
        attendees, includes complimentary appetizers and a cash bar. Between
        400 and 600 business professionals and 80 exhibitors are expected.  There
        are fee-based exhibit opportunities.  For information on exhibiting,
        contact Barb at either
barbl@minnesotabusiness.com or 952.844.0400 x111.


        11.0 NetSuds Partner Program

        A new feature of
NetSuds is the Partner Program.  The Partner Program is
        a system by which companies and individuals who are part of the
NetSuds
        network and are well known as reputable and competent are promoted by
       
NetSuds.  These companies and individuals must apply to be a part of the
        program.  In addition,
NetSuds does benefit financially from transactions
        involved through the Partner Program.  To be considered for the
NetSuds
        Partner Program, contact
matt@netsuds.com.

        See
http://www.netsuds.com/partner/ for our launch.  The first partner in
        the program is Abrena.  Abrena is a business development company that
        provides services for Northern European technology companies that want to
        expand to North America.  Abrena will also assist North American companies
        that wish to pursue or test market their technology products in the highly
        sophisticated and technologically advanced Nordic market prior to entering
        the continental European marketplace.


        12.0 The Value Chain

        What burst in the dot-com bubble?  It wasn't just one thing.

        What I have noticed in the last year is the breakdown in what I refer to
        as the "value chain".  This is a simple concept.  Between raw resource and
        finished product, many imtermediate steps are required.  Along this chain
        of events, many interemediate companies are required to add value to the
        final product.  If one company along the chain can't provide value, it
        ceases to be part of the chain or it operates at a loss.

        If you can make a tire for General Motors which costs 20% less than your
        competitor, GM will probably use your tire.  It reduces the final cost of
        the automobile while not reducing it's sales price.  If your potatos
        (Dan, did I spell that correctly?) cost less than your competitors', they
        may end up as a McDonald french fry.  Your potatos are part of the value
        chain for that McDonald's fry.

        If your eBusiness software solution costs $1,000,000 but only provides
        $50,000 worth of measurable ROI in the value chain on a yearly basis,
        you probably won't make it in the value chain. 
Back when websites were
        being built out of fear, rather than economic sense, some companies were
        willing to swallow hard and pay the price necessary to have scale,
        personalization, huge catalogs, extensive marketing campaigns, etc.  Who
        wanted to be made a dinosaur by priceline.com, amazon.com or pets.com?
        Companies were betting, not thinking.

        I remember calculating the market capitalization of the 3 largest US
        airlines a few years ago.  Priceline.com was valued more than their sum
        total.  We all should have stopped for a second and evaluated.

        In today's market, we are possibly too conscious of ROI.  Job cutting and
        cost cutting seem to have been taken to extreme.  Two years ago, no one
        wanted to be left behind.  Build, build, build.  First to market ... First
        to scale ... First to IPO.  Now we almost see a daily barrage of companies
        trying to impress investors with the number of employees they have fired.
        Reduce the burn rate ... First to profitability ... Lean and mean.  I'm
        starting to have flashbacks of the defense industry meltdown of the 1980s.

        When launching a new company or a new product within an existing company,
        ask yourself some of the following questions.  First, is my product of
        value to someone else and is there a compelling - practically necessary -
        reason for a customer to buy it?  Second, is my product as good or better
        than the competitor's product?  Third, how can I measure my projected
        results objectively?  If you can answer these questions, you have a grasp
        on the concept of a value chain.

        If not, would you like a deal on a complete 500-user X.25 network?


        13.0 Guest Writers for This Report

        I have opened up the Monthly NetSuds Report to guest writers.  If
        you have a passion for a topic, and you can write (at least no worse
        than me), send an email to me at
matt@netsuds.com.  You can even send
        copies of your work.  It needs to be on "com and .com" topics and can
        include entrepreneur/investor activities.  Good information from our
        service providers and vendors is also welcome so long as it is not a
        "commercial" for any one company or individual.

        We will consider both sponsored and unsponsored columnists and guest writers.


If you are aware of others who would like to receive the NetSuds Report, ask them to visit http://mailman.netsuds.com/ to subscribe or unsubscribe.

Please send your comments and feedback regarding this issue of the
NetSuds Report to matt@netsuds.com.

Matt Noah

P.O. Box 277
Chanhassen, MN  55317

952.934.5424
fax:  425.795.2019
matt@netsuds.com

(c) 2000, 2001 NetSuds.com, Inc.  All Rights Reserved.

We help people build and enhance their network of contacts in the "com and .com" world.